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AURELLE

Our story

Maison Aurelle is an independent house composing small-batch fragrances for people who prefer to be remembered, not announced.

A bride applying perfume by a window

Our founder, a perfumer trained in Grasse, believed that scent should behave like memory: slow to arrive and impossible to shake. So we left the fast lane. Every composition rests for ninety days in glass before it earns its label.

We work with a short list of growers, pour by hand in batches of forty, and never rush the blend. The result is fragrance with depth, a quiet confidence that changes as the hours pass.

90

days of resting for every blend

40

bottles per hand-poured batch

28%

pure oil in our extraits

9

signature compositions

  1. 2014

    A small atelier opens above a flower market in Grasse.

  2. 2017

    First extrait — Midnight Oud — sells out in eleven days.

  3. 2021

    The refillable crystal programme launches.

  4. 2026

    Maison Aurelle opens its doors online, in India and beyond.

Explore the collection